Building and Managing Multilingual Remote Teams in B2B eCommerce

Author Julian Schmid

Posted Mar 11, 2023

Reads 12.9K

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In an unusual time marked by the COVID-19 pandemic, remote work style has become the new norm. As businesses outsource to lower costs and avoid increasing overheads, companies are noticing a growing trend towards hiring remote employees. Fast Company dubs this the "new normal," where companies previously bound by location can now theoretically operate 24 hours a day with distributed teams. This shift has opened up access to a wider talent pool, including disabled workers who were previously overlooked.

From a B2B perspective, companies outsourcing sales operations and back-office experience are able to offer enhanced customer service and a localized online experience. In order to achieve this competitive edge, companies are building and managing multilingual remote teams that span across different time zones and countries. According to Business Insider Twitter, Vietnam, Taiwan, China, and Ukraine are among the top countries where businesses outsource their work production in an increasingly global world of hiring employees from different parts of the globe.

In this article, we will explore 10 benefits of having a multilingual workforce - from enhanced communication to increased innovation - and how it can give your company a competitive edge in B2B eCommerce. We will dive into strategies for building and managing multilingual remote teams, as well as common challenges faced by companies looking to adopt this approach. Whether you're already working remotely or considering making the move to a distributed team model, read on for tips on how to make the most of your multilingual workforce.

Explore the 10 benefits of a multilingual workforce - from enhanced communication to increased innovation. Read now and unlock your competitive edge!

Enhanced communication, increased innovation, and a competitive edge are just a few of the benefits that come with having a multilingual workforce. With the COVID-19 pandemic dismantling numerous technological and traditional barriers to work, remote work has become the norm. The global lockdown compelled companies to employ workers from diverse backgrounds working physically in different locations or remotely.

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In such an environment, effective communication is key to success. However, communication challenges abound when it comes to dealing with diverse teams face. That's where a multilingual workforce can make all the difference. When employees work together in their respective languages, they can communicate more effectively and efficiently. This in turn increases productivity and leads to better decision making.

Moreover, employing a multilingual workforce also means increased innovation. A team comprised of individuals from different backgrounds brings with it a wealth of knowledge and experience that can be harnessed for problem solving and creative thinking. By allowing employees to work in their native languages, businesses can tap into this diversity and foster an environment that promotes new ideas and perspectives. So if you're looking for ways to stay ahead of the competition in these uncertain times, consider investing in a multilingual workforce – it may just be the key to unlocking your business's full potential!

Enhance Customer Trust by Speaking in their Native Language

Did you know that speaking to your potential customers in their native language can increase interaction rates? Considerable research shows that internet users are more likely to engage with websites' content when it's presented in their mother tongue. CSA research found that the average person stays on a website for only 45 seconds, so it's crucial to capture users' attention immediately. If your website is not multilingual, you're potentially losing out on a lot of potential customers!

One of the main advantages of having a multilingual workforce is being able to communicate with clients and prospects in their preferred content. Being highly proficient in different languages allows you to provide customer service and support to your clients regardless of their location or language. When an international market sees that a company has taken the effort to speak their native language, they establish trust and credibility, which can lead them to buy products or services.

The importance of speaking in your customers' native language cannot be overstated. Even if you're a native English speaker, there are still many internet users who prefer communicating in their mother tongue. Having a multilingual website will help you reach these potential customers and expand your business globally. Don't miss out on this significant opportunity - enhance customer trust by speaking in your customers' native languages!

Boost Your Business Opportunities by Targeting LEP Users

Are you looking to expand your target audience beyond your current native English-speaking audience? Let's back up and define some terms first. FLNE stands for "foreign language non-English" and is an umbrella term made to describe non-native English speakers, including bilinguals and English learners. LEP, or limited English proficiency, refers to those who aren't fluent in English.

Did you know there are over 900 million Chinese internet users compared to only 300 million in the United States? By not targeting LEP users, you're missing out on a huge potential market. A study conducted showed that websites with content online in both English and Chinese or Japanese saw an increase in worldwide sales.

Don't limit yourself - consider expanding your business opportunities by targeting LEP users. By providing content in multiple languages, you can reach a wider target audience and potentially increase sales.

Enhance Your Brand's Validity with Website Localization

In today's globalized world, having a multilingual website logically makes sense. While an English website may be sufficient for some companies, those who are looking to expand their reach and tap into new markets should consider investing in a multilingual website. Conducting market research and feasibility studies can help determine which languages would be most beneficial to include on the website.

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Not only does a multilingual website improve the user experience (UX) for non-English speakers, it also shows that the company values diversity and is willing to accommodate their customers' needs. Unfortunately, many companies don't bother with localization, which can lead to frustration for potential customers and harm the company's reputation. By investing in a multilingual website and providing excellent customer service in various languages, companies can turn boost b2b leads and enhance their brand's validity in the eyes of consumers around the world.

Remote Work vs Work From Home: Is there a Difference?

With the worldwide lockdowns started in 2020, terms remote work and work from home spiked. Ahrefs keywords explorer shows that these two phrases have been searched more than ever before. But, is there any difference between the two? Working remotely means that employees work outside of the companys office, which can be at home or at open physical remote offices. On the other hand, work from home means that employees only work from their house. Companies can also have both fully remote and work from home options for their employees.

According to the Federal Reserve Bank of St Louis, 34 million employees started working remotely by May 2020 due to the pandemic. The main benefit of having a multilingual remote team is that companies can hire top talent from all over the world without any geographical boundaries. Time Business News Daily reports that office tend to be less productive shockingly than remote employees. Remote employees work 1.4 days more per single month compared to office employees.

However, sometimes remote employees experience technical difficulties such as power interruptions, slow internet connection or hardware malfunctions which might impact their productivity. This issue can be resolved if they have an office optimized for their work needs where they can go when necessary. In conclusion, while working remotely and working from home are similar in some ways, there are differences between them in terms of location and flexibility. Multilingual workforce provides companies with great benefits if managed properly by providing the right infrastructure and support to ensure all employees experience optimal productivity levels regardless of where they're located.

Ways to Simplify and Streamline Remote Work

One of the main elements for successfully managing a b2b multilingual remote team is to simplify and streamline remote work. This can be done by reducing overhead costs and saving time through the use of various software tools and communication platforms. With fewer expenses, companies can invest more resources in their employees, which leads to happier workers who are more productive.

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Language barrier, data security threats, and increased distractions are some of the challenges that come with managing a multilingual remote team. However, there are perks managing such teams - they bring diversity of skills and perspectives which can lead to better problem-solving. By implementing effective communication strategies, providing language training opportunities, and investing in cybersecurity measures, companies can overcome these challenges and create a successful remote work environment for their employees.

1. Choose a Common Language

One of the biggest challenges facing a multilingual team is phrase communication. When people speak different languages, it can be hard to convey complex ideas or thoughts. A common language can help bridge this gap, making it easier for everyone on the team to understand each other and achieve work goals.

In addition to helping with phrase communication, a common language can also help prevent people from feeling excluded. When people feel like they don't understand what's going on or that they're not part of the loop, they can start to disengage from the team. This can negatively impact productivity and morale. By choosing a common language for your multinational team, you can ensure that everyone is on the same page and working towards the same goals, regardless of their native language or work hours.

2. Develop a Singular Culture

Developing a singular culture is crucial for b2b multilingual teams to build a unified company culture. This means setting cultural standards that foster an empathetic work culture where everyone feels included and motivated. Celebrating wins, organizing and clarifying daily tasks and work processes, and fostering transparency are all important steps towards developing such a culture.

Scheduling face times (unlike traditional office settings) with co-workers physically or through weekly meetings can help ensure that targets are consistently reached, while scheduling video or audio calls can also be helpful in emergencies. Remote teams require more effort to maintain cohesion within the company culture, but with the right approach, it is entirely possible to achieve this goal.

3. Adopt the Right Tools

Working with a multilingual remote team can be challenging if you're still using traditional systems. Physical offices don't necessarily translate to the remote work style, especially when team members live in different parts of the world. However, recent improvements in technology managing multilingual remote teams have made it easier for businesses to work with their staff working remotely. Collaboration tools such as Google Docs, Google Sheets, and Google Drive can facilitate communication and promote proper communication among fellow employees, regardless of the long distance. Additionally, famous communication tools like Slack and Zoom can also help relay real-time information.

From an organizational perspective, ERPs, B2B e-commerce platforms, and CRM tools can help b2b teams work more efficiently to sell remotely contact. Asana and Time Doctor are excellent productivity tools that enable you to keep track of what your staff is working on while working remotely. OroCommerce's suite of B2B e-commerce features is designed to help both buyers and sellers operate effectively despite geographic barriers.

Ultimately, whether it's collaboration or productivity software or specialized platforms for b2b companies' specific needs like OroCommerce's suite of B2B eCommerce features – adopting the right tools is crucial for success when working with a multilingual remote team. With proper communication and work relationships facilitated by these digital tools available today – let go of the traditional systems and embrace new ways of doing business that make sense in today's environment!

Frequently Asked Questions

What is a virtual sales team?

A virtual sales team is a group of sales professionals who work remotely and use technology to communicate and collaborate with each other and their clients. They sell products or services through digital channels, such as email, social media, and video conferencing, instead of face-to-face interactions.

Why is bilingualism important in the workplace?

Bilingualism is important in the workplace because it allows for effective communication and collaboration with a diverse range of clients and colleagues, leading to improved productivity and better business outcomes. It also demonstrates cultural sensitivity and can enhance career opportunities.

How can sales leaders improve remote sales productivity?

Sales leaders can improve remote sales productivity by implementing clear communication channels, providing adequate training and resources, and using technology to track performance and provide feedback.

What do B2B customers want from suppliers?

B2B customers want suppliers who offer high-quality products or services, reliable delivery, competitive pricing, and excellent customer service.

What are the benefits of Being multilingual?

Being multilingual has numerous benefits such as better job prospects, improved cognitive function, enhanced communication skills, and increased cultural awareness. It allows individuals to connect with people from different backgrounds and opens up opportunities for personal and professional growth.

Julian Schmid

Julian Schmid

Writer at English Quest

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Julian Schmid is an experienced writer with a passion for storytelling. With over two decades of experience, he has worked as a journalist, editor, and author. His work has been published in several prominent publications, including The New York Times, The Washington Post, and The Los Angeles Times.

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